Coastal Floor Coverings

Three Generations of Craftsmanship. One Mission: Do It Right.

A Local Legacy of Flooring Excellence

At Coastal Floor Coverings, flooring isn’t just our job—it’s our heritage. As a third-generation flooring expert based in Carmel and serving the greater Monterey Bay area, Joey and his team bring hands-on craftsmanship and thoughtful service to every project. From luxury vinyl to custom rugs and high-end hardwood, our work is grounded in integrity, pride, and precision.

Whether you’re a homeowner preparing for a remodel or a business upgrading your interiors, this is your hub for expert advice, behind-the-scenes insights, and project inspiration.


What We Offer: Custom Flooring Solutions for Every Space

We believe your floors should work as hard as you do—and look good doing it. Our in-house crews handle every step of the process, from consultation to cleanup. We specialize in:

Residential Flooring Installation

  • Hardwood & laminate

  • Luxury vinyl plank (LVP)

  • Carpet & custom rugs

  • Bathroom tile & wet-area installs

Commercial Flooring Services

  • Retail and office upgrades

  • Acoustic wall coverings

  • High-durability surface prep

  • Custom design consulting

Specialty & Custom Projects

  • Stair runners

  • RVs, trailers, and airplanes

  • Garage epoxy & coatings

  • Multi-phase residential remodels


Why Choose Coastal Floor Coverings?

  • In-House Certified Crews

    Every installer we send to your home is certified, background-checked, and part of our core team. No subcontracting, no compromises.

  • Installation-First Expertise

    Joey spent over a decade as a lead installer before opening the showroom—so every recommendation is grounded in what actually works.

  • Tailored Service for Living Spaces

    We coordinate installs around your lifestyle. Pets? Furniture? One-room-at-a-time scheduling? We’ve got it covered.

  • Long-Term Support

    Our relationships don’t end at install. Clients reach out years later—and we’re still here to answer questions and stand behind our work.


Our Featured Brands

We curate a select lineup of high-end flooring brands known for quality, style, and durability. Just a few of our trusted partners include:

  • Prestige Mills

  • Gaia

  • Mullican Hardwood

  • Nexxacore

  • Duchateau

  • UCL

  • Medallion

  • CFC Signature Rugs

Our showroom in Carmel offers exclusive access to samples and designer collections you won’t find in big-box stores.


What It’s Like to Work With Us

We get it—flooring is a big investment, and you’re likely living in the middle of it. That’s why we make the process as smooth as possible, with:

  • Transparent estimates

  • On-site consultations

  • Flexible scheduling

  • Professional demo and removal

  • Careful cleanup and project wrap-up

Our approach is rooted in real experience and real service—not sales scripts.


Behind the Scenes: Who We Are

Joey, founder of CFC, grew up on job sites along the coast. Before retail, he installed every type of floor imaginable—from Blackwood staircases to waterproof vinyl in high-traffic kitchens. He’s also a certified seasonal firefighter, outdoor enthusiast, and known for saying, “Do it the right way—or don’t do it at all.”

That mindset is embedded into every job our team takes on.


Ready to Get Started?

Whether you’re dreaming of a new look or dealing with urgent repairs, Coastal Floor Coverings is here to help. Visit our showroom, book a consultation, or just give us a call—we’re always happy to guide you toward a flooring solution you’ll love for years.

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Picture of Joey Okamura, Founder
Joey Okamura, Founder

Born and raised in Carmel, Joey brings over 16 years of hands-on flooring experience to every project. As a third-generation craftsman and former installer, he built Coastal Floor Coverings with one goal: do it right or don’t do it at all. When he’s not running crews across Monterey Bay, you’ll find him outdoors—rock crawling, fishing, or on the mountain bike trail.